Sporting club and associations want to increase membership, raise funds, attract and retain volunteers, develop coaches and officials and maintain good financial and governance management practices.
Strategic business planning is a process of mapping out how a club or association can successfully achieve these goals.
Before you start preparing your plan, check with your district, state and national sporting association about their plans for the sport.
Federal and State Government of Sport and Recreation encourage a ‘whole of sport’ approach to the planning process and the development and implementation of the sports plan. Your national sporting organisation provides leadership in developing the ‘whole of sport ‘ strategic plan, clearly identifying which levels of the sport have a role in its delivery.
You may find one of their strategies could involve your club or association. For example, the national sporting association may want to increase the number of qualified coaches for the sport. This may require your club or association to incorporate coaching training as part of your own strategic plan.
A strategic business plan is the summary and evaluation of the planning process and outlines where your club or association wants to go and the necessary steps to get there.
A strategic business plan describes:
Planning your club or association’s future will help you to: