Planning terms you should know:
| Goal | The overall club or associational aspirations which the club or association strives to achieve. While usually difficult to measure and quantify, goals set the direction of the club or association and support the mission statement. |
| Objective | A set of clear statements of obtainable results or ends within a defined term. They are expressed as SMART - specific, measurable, achievable, realistic, and time bound, and are consistent with the club or association’s goals. A good objective will have its own performance indicators. |
| Strategies | Activities that are implemented towards the achievement of stated measurable objectives. They describe the actions to be taken by the club or association in order to achieve each objective. |
| Outcomes | In the context of the business plan, each strategy has an outcome(s) by which the consequence of the club or association’s goals, objectives and strategies can be measured. The outcomes must be measurable to indicate the success of implementing the plan. |
| Mission statement and corporate goals | A statement of your club or association’s purpose and what it wants to achieve in the larger environment. These are normally specified in the constitution. |
| Key performance areas | The specific areas of operation which the club or association wishes to categorise its desired achievements. Focus areas are those specific operational sub areas. |