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Sponsorship agreements

Sponsorship agreements can be as simple as a verbal agreement to give a donation of a hundred bread rolls from the local bakery through to complex five-year agreements for naming rights of your local competition.

Formal contracts

It is good business practice to have a formal agreement or contract in place and is a necessity for significant funding. Lack of a written contract increases the potential for misunderstandings and the relationship turning sour. A change of personnel can mean the intent of an agreement is lost, unless the agreement is in writing.

If unsure, consult with a lawyer to ensure the agreement is sound.

Never assume you will get certain rights. Clearly state the rights agreed to or commitment in the contract.

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